SaaS Product

Queue is a social media scheduler that doesn't wreck your video quality. I've worked in creative direction and content marketing for years, and I always wanted a scheduler to take the manual work of posting off my plate. But every time a scheduler posted my videos, they came out pixelated. Posting by hand kept the quality, so the tool meant to save me time was costing me the work. Queue is built for anyone whose work goes out through social media: solo creators, social media managers switching between client accounts, and content teams posting at volume. They share one worry: the post has to go out on time, and it has to look the way it was made. I designed Queue and built it with Claude Code as my engineering partner.

Queue is a social media scheduler that doesn't wreck your video quality. I've worked in creative direction and content marketing for years, and I always wanted a scheduler to take the manual work of posting off my plate. But every time a scheduler posted my videos, they came out pixelated. Posting by hand kept the quality, so the tool meant to save me time was costing me the work. Queue is built for anyone whose work goes out through social media: solo creators, social media managers switching between client accounts, and content teams posting at volume. They share one worry: the post has to go out on time, and it has to look the way it was made. I designed Queue and built it with Claude Code as my engineering partner.

Queue is a social media scheduler that doesn't wreck your video quality. I've worked in creative direction and content marketing for years, and I always wanted a scheduler to take the manual work of posting off my plate. But every time a scheduler posted my videos, they came out pixelated. Posting by hand kept the quality, so the tool meant to save me time was costing me the work. Queue is built for anyone whose work goes out through social media: solo creators, social media managers switching between client accounts, and content teams posting at volume. They share one worry: the post has to go out on time, and it has to look the way it was made. I designed Queue and built it with Claude Code as my engineering partner.

Role:

Product Designer

Product Designer

Year:

2026

2026

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Challenge

Instagram re-encodes every upload, even from its own app, so no tool can avoid that. The damage comes from what Instagram is handed: schedulers compress before uploading, so the video is encoded twice; files outside the spec (4K, over 25 Mbps, 10-bit) get hit hard; iPhone HDR comes out washed out. My first idea was to push the video into Instagram's drafts and let Instagram's own scheduler post it. Meta's publishing API has no drafts and no scheduling, so that product couldn't exist. I rebuilt it around what the API does allow: upload and process the video early, then publish it at the set time. YouTube and TikTok work differently again, so each platform had to be handled its own way.

Objective

Touch the file as little as possible, and be honest about everything else. Queue checks each file against the platform's spec and fixes only what fails: a lossless rewrap first, at most one clean re-encode. The platform downloads your original file, with no middleman compressing it. The dashboard answers "is anything wrong?" first, with missed posts and the fix one click away. Every preview is a true-proportion iPhone showing that platform's real interface, so crops and captions look the way they'll post. The Quality Lab compares the original and the posted video, and the benchmark refuses to call a gap under 1 point a win. Platforms that don't work yet say "Coming soon" instead of pretending.

Results

Live and public: the app runs on Railway, and the demo works for anyone without posting anything. 152 automated tests pass. Proven by byte fingerprint: the platform receives the exact original file, and Queue never double-posts. 22 desktop and 23 phone screens, each in light and dark (the prototype switches with the app's own theme button), and the Figma file is rebuilt from the running app, so design and product can't drift apart. Not proven yet: a real head-to-head quality test. The demo's benchmark scores are real measurements, but its routes are simulated. The test I'll hold it to: the same clip posted through the Instagram app and through Queue, with Queue scoring at least 1 VMAF point higher.

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