About

I'm Tommy Claffey — a Design Engineer, Product/UX Designer, based in Metro Detroit with experience spanning user experience design, product strategy, brand development, and creative operations. My background in content marketing and design gives me a comprehensive understanding of the user journey that informs every design decision, from wireframing and prototyping through high-fidelity delivery and into working code. I approach design as a form of storytelling, blending user-centered thinking with strategic leadership to craft products and experiences that don't just look great, but solve real problems and connect with people in meaningful, lasting ways. Let's build something worth using. 
I'm Tommy Claffey — a Design Engineer, Product/UX Designer, based in Metro Detroit with experience spanning user experience design, product strategy, brand development, and creative operations. My background in content marketing and design gives me a comprehensive understanding of the user journey that informs every design decision, from wireframing and prototyping through high-fidelity delivery and into working code. I approach design as a form of storytelling, blending user-centered thinking with strategic leadership to craft products and experiences that don't just look great, but solve real problems and connect with people in meaningful, lasting ways. Let's build something worth using. 
I'm Tommy Claffey — a Design Engineer, Product/UX Designer, based in Metro Detroit with experience spanning user experience design, product strategy, brand development, and creative operations. My background in content marketing and design gives me a comprehensive understanding of the user journey that informs every design decision, from wireframing and prototyping through high-fidelity delivery and into working code. I approach design as a form of storytelling, blending user-centered thinking with strategic leadership to craft products and experiences that don't just look great, but solve real problems and connect with people in meaningful, lasting ways. Let's build something worth using. 
I'm Tommy Claffey — a Design Engineer, Product/UX Designer, based in Metro Detroit with experience spanning user experience design, product strategy, brand development, and creative operations. My background in content marketing and design gives me a comprehensive understanding of the user journey that informs every design decision, from wireframing and prototyping through high-fidelity delivery and into working code. I approach design as a form of storytelling, blending user-centered thinking with strategic leadership to craft products and experiences that don't just look great, but solve real problems and connect with people in meaningful, lasting ways. Let's build something worth using. 
Portrait of man looking to the right

2023– Present

UX Designer | Digital Designer

12 Tribes Media

Designed and delivered end-to-end digital experiences for clients across nonprofit, education, and e-commerce sectors, leading each engagement from user discovery through high-fidelity delivery in Figma and Framer, iterating on wireframes and prototypes based on structured stakeholder feedback, and managing full client relationships with a consistent reputation for clear design rationale, quality, and on-time execution.

2023– Present

UX Designer | Digital Designer

12 Tribes Media

Designed and delivered end-to-end digital experiences for clients across nonprofit, education, and e-commerce sectors, leading each engagement from user discovery through high-fidelity delivery in Figma and Framer, iterating on wireframes and prototypes based on structured stakeholder feedback, and managing full client relationships with a consistent reputation for clear design rationale, quality, and on-time execution.

2023– Present

UX Designer | Digital Designer

12 Tribes Media

Designed and delivered end-to-end digital experiences for clients across nonprofit, education, and e-commerce sectors, leading each engagement from user discovery through high-fidelity delivery in Figma and Framer, iterating on wireframes and prototypes based on structured stakeholder feedback, and managing full client relationships with a consistent reputation for clear design rationale, quality, and on-time execution.

2023– Present

UX Designer | Digital Designer

12 Tribes Media

Designed and delivered end-to-end digital experiences for clients across nonprofit, education, and e-commerce sectors, leading each engagement from user discovery through high-fidelity delivery in Figma and Framer, iterating on wireframes and prototypes based on structured stakeholder feedback, and managing full client relationships with a consistent reputation for clear design rationale, quality, and on-time execution.

2024 – 2026

Creative Director | UX Designer

Rock Church

Led a full digital and brand redesign across all touchpoints, applying UX direction, web development, and visual design to drive a 20% increase in user engagement within the first year, while building and maintaining a scalable design system from the ground up that standardized visual language and component libraries across web, social, and broadcast channels. Engineered AI-powered cross-platform automations using Claude Cowork, connecting Notion, Asana, and Slack to eliminate manual handoffs and accelerate the creative production workflow by an estimated 40%, and developed a centralized creative operations ticketing system in Notion that enabled a team of six and 50+ volunteers to receive, track, and fulfill design requests efficiently and at scale.

2024 – 2026

Creative Director | UX Designer

Rock Church

Led a full digital and brand redesign across all touchpoints, applying UX direction, web development, and visual design to drive a 20% increase in user engagement within the first year, while building and maintaining a scalable design system from the ground up that standardized visual language and component libraries across web, social, and broadcast channels. Engineered AI-powered cross-platform automations using Claude Cowork, connecting Notion, Asana, and Slack to eliminate manual handoffs and accelerate the creative production workflow by an estimated 40%, and developed a centralized creative operations ticketing system in Notion that enabled a team of six and 50+ volunteers to receive, track, and fulfill design requests efficiently and at scale.

2024 – 2026

Creative Director | UX Designer

Rock Church

Led a full digital and brand redesign across all touchpoints, applying UX direction, web development, and visual design to drive a 20% increase in user engagement within the first year, while building and maintaining a scalable design system from the ground up that standardized visual language and component libraries across web, social, and broadcast channels. Engineered AI-powered cross-platform automations using Claude Cowork, connecting Notion, Asana, and Slack to eliminate manual handoffs and accelerate the creative production workflow by an estimated 40%, and developed a centralized creative operations ticketing system in Notion that enabled a team of six and 50+ volunteers to receive, track, and fulfill design requests efficiently and at scale.

2024 – 2026

Creative Director | UX Designer

Rock Church

Led a full digital and brand redesign across all touchpoints, applying UX direction, web development, and visual design to drive a 20% increase in user engagement within the first year, while building and maintaining a scalable design system from the ground up that standardized visual language and component libraries across web, social, and broadcast channels. Engineered AI-powered cross-platform automations using Claude Cowork, connecting Notion, Asana, and Slack to eliminate manual handoffs and accelerate the creative production workflow by an estimated 40%, and developed a centralized creative operations ticketing system in Notion that enabled a team of six and 50+ volunteers to receive, track, and fulfill design requests efficiently and at scale.

2023 – 2024

Creative Director | Digital Designer

Oakland Church

Owned digital design direction across web, visual identity, and cross-channel communications, delivering consistent user-facing experiences across every organizational touchpoint, while designing and implementing a creative workflow system that standardized design request intake and fulfillment across a team of five. Coached and developed that same team by establishing clear design standards and processes that elevated performance and output consistency.

2023 – 2024

Creative Director | Digital Designer

Oakland Church

Owned digital design direction across web, visual identity, and cross-channel communications, delivering consistent user-facing experiences across every organizational touchpoint, while designing and implementing a creative workflow system that standardized design request intake and fulfillment across a team of five. Coached and developed that same team by establishing clear design standards and processes that elevated performance and output consistency.

2023 – 2024

Creative Director | Digital Designer

Oakland Church

Owned digital design direction across web, visual identity, and cross-channel communications, delivering consistent user-facing experiences across every organizational touchpoint, while designing and implementing a creative workflow system that standardized design request intake and fulfillment across a team of five. Coached and developed that same team by establishing clear design standards and processes that elevated performance and output consistency.

2023 – 2024

Creative Director | Digital Designer

Oakland Church

Owned digital design direction across web, visual identity, and cross-channel communications, delivering consistent user-facing experiences across every organizational touchpoint, while designing and implementing a creative workflow system that standardized design request intake and fulfillment across a team of five. Coached and developed that same team by establishing clear design standards and processes that elevated performance and output consistency.

2018 – 2022

Marketing Director

The Living Group

Developed a deep understanding of customer behavior and journey through direct client engagement and data-driven marketing campaigns, building the empathy-driven foundation that informs UX practice, while implementing and optimizing CRM systems to centralize client data and streamline operations. Executed strategic business plans grounded in market research and behavioral analysis, consistently applying user insight to drive measurable business outcomes.

2018 – 2022

Marketing Director

The Living Group

Developed a deep understanding of customer behavior and journey through direct client engagement and data-driven marketing campaigns, building the empathy-driven foundation that informs UX practice, while implementing and optimizing CRM systems to centralize client data and streamline operations. Executed strategic business plans grounded in market research and behavioral analysis, consistently applying user insight to drive measurable business outcomes.

2018 – 2022

Marketing Director

The Living Group

Developed a deep understanding of customer behavior and journey through direct client engagement and data-driven marketing campaigns, building the empathy-driven foundation that informs UX practice, while implementing and optimizing CRM systems to centralize client data and streamline operations. Executed strategic business plans grounded in market research and behavioral analysis, consistently applying user insight to drive measurable business outcomes.

2018 – 2022

Marketing Director

The Living Group

Developed a deep understanding of customer behavior and journey through direct client engagement and data-driven marketing campaigns, building the empathy-driven foundation that informs UX practice, while implementing and optimizing CRM systems to centralize client data and streamline operations. Executed strategic business plans grounded in market research and behavioral analysis, consistently applying user insight to drive measurable business outcomes.

  • Design Engineer

  • - Product Design

  • – UX Design

  • – Design Engineering